A Chance for Peace [WEB]

THE BRIEF

Making doing good look great.

A Chance for Peace started off as a research paper. Then it grew into a video. Then a documentary feature film. Today it’s a non-profit fundraising initiative and a film and a video and it’s cost plenty of paper. That said, creating a website for this multimedia non-profit venture was an act in thoughtfulness. We had to think about multiple audiences. We wanted to appeal to computer savvy college students with a design eye, but make it easy and enjoyable enough to keep the attention of older folks who spend less time online. Where ACFP started is not where it ended up, but its face on the web represents both its breadth and the beauty of doing good.

Client:

TYLER BATSON IN PARTNERSHIP WITH BRAY CAPITAL AND VILLAGE VOLUNTEERS

Roles:

WEB DESIGN & DEVELOPMENT, BRANDING CONSULTANT, COPY WRITER

Turnaround:

6 WEEKS

Categories:

BRANDING, DESIGN, COPY WRITING, ECOMMERCE
FROM THE CLIENT

I’ve known Tyler since he first volunteered with us in Kenya in 2007. We spoke on the phone for hours before his trip about his desire to have an impact. Through our conversations I sensed something special about him. His personal story is incredible, but it was his thoughtfulness that struck me. When he took his volunteering one step further and started A Chance for Peace, I knew this would be an extension of that spark I saw in him that first day. The website he designed for the film is no exception. With Tyler it’s easy. I trust his eye for design, his thoughtfulness, and his attention to detail and he’s never let me down. The website is vibrant, easy to use, and best of all represents the Kenyan voices that he and I have supported throughout the years.”


SHANA GREENE, FOUNDER OF VILLAGE VOLUNTEERS

THE RESULT

A new look at what you think you know.

There are plenty of non profits and documentary film websites out there that are dark and mysterious, even depressing in the execution of their content and design. A Chance for Peace tells a different story. What the film aims to do is to shift the focus away from the doom and gloom and start a new conversation – one centered on peace, strength, and resilience. Echoing these intentions, the film’s face on the web is the face of the Kenyan people. It’s warm and bright and bridges the gap between the popularly preconceived notions of Africa and the truth with a simple message: life is beautiful… and we’re all in it together.

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