When rebranding means reminiscing on the designs of a decade.
Los Angeles-based jewelry designer Jenny Dayco came to me looking for something “sexy, sleek, and fun.” But this was more than a web design. Jenny was celebrating her 10th anniversary as a designer by relaunching her brand with a new look and a new creative direction focused on one-of-a-kind pieces. All that said, Jenny wanted to make sure she didn’t alienate her bargain shoppers while upgrading to a more upscale look. So where did we start? With the “fun” part, of course.