“Form” and Function.
This an example of a website that is known as a “lead generation” site. It’s not about presenting the coolest or cleanest design, but more about directing people’s attention to the contact information for the company. It’s a little game of cat and mouse to get the viewers to fill out the form on their own without saying “The only want to get more information is to fill out this form.” I did 3 websites for this client and all had to appear unique and strike very specific keywords for search engine optimization. But getting the form to function wasn’t the only goal. As a personal injury website, I knew those navigating to the site were in a sensitive state and I wanted to respect that and make it a clear, concise, and uncomplicated process for the user.