Rachel Nicks

THE BRIEF

The case of the “slashie.”

You know that friend in your circle that just seems to do it all? They seem to excel at anything they set their mind too, they’re beautiful, and make you think, “I want your life”. Enter Rachel Nicks. Rachel is a model, actress, fitness instructor, wellness retreat leader, a doula, and a philanthropist. What was my reaction when she told me she wanted to put all those services into one neatly packaged, calming, yet sleek website? “This’ll be fun.” (No joke.)

Client:

RACHEL NICKS

Roles:

WEB DESIGN, BRANDING CONSULTANT, COPY WRITER

Turnaround:

7 WEEKS

Categories:

BRANDING, DESIGN
FROM THE CLIENT

“I was extremely hesitant about developing my own website. I never wanted it to come off as self indulgent. I have many passions and I was also having a tough time deciding on how to clearly portray all of my many facets. Tyler totally got me, he understood my essence. He listened to my fears, concerns, and dreams. He was able to create a site that captured Rachel Nicks. Tyler has a gift and I will always work with him. He made my dreams a reality and my site is much more fabulous than anything I had ever imagined. I am grateful to him for pushing me and encouraging me to trust him and to take a leap of faith to help me build my brand and take my career to the next level. I have gotten many compliments on my site from people who I highly respect. My site has also gotten me opportunities. Many people have contacted me through my site to do business and to learn more about fitness and doulas. Thank you Tyler!”


RACHEL NICKS, MODEL/ACTRESS/NIKE TRAINER/DOULA

THE RESULT

A lovely way to be.

One thing was clear working with Rachel: I needed to find that common thread, that golden thread that linked everything she set her mind to. The answer was love. How great is that! The key to building Rachel’s brand was love. Everything she does is based on a keen desire to give, nurture, and nourish mind, body, and soul. So what we did was to give people the building blocks to their own personal wellness and invite them into Rachel’s world. No longer the envy of all she meets, people can now participate in her story and know exactly where, when, and how to do so. With love, from Rachel. (And me).

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