Shawn Maestretti Garden Architecture

THE BRIEF

Making ‘environmental sensibility’ look chic.

When Shawn came to me he was in a transition period. He made the bold move to leave his firm and strike out on his own forming his own company, Shawn Maestretti Garden Architecture. I, of course, was happy to help him move forward toward his dream, but what appealed to me even more was Shawn’s passion for environmental conservation. We took that passion and created an entirely unique one-page visual flow, inspired by the layers of sediment and earth that exist just below our feet. As the project went on, branding and designing this website became much more than a passion – it became a necessity. As the California drought continues to pummel the state, the final product reminds homeowners that drought-tolerant landscapes don’t have to sacrifice beauty – no, they renew it!

Client:

SHAWN MAESTRETTI GARDEN ARCHITECTURE

Roles:

WEB DESIGNER, BRANDING CONSULTANT, GRAPHIC & LOGO DESIGNER, PHOTO EDITIOR

Turnaround:

5 WEEKS

Categories:

ONE-PAGE LAYOUT, BRANDING, DESIGN, PHOTOGRAPHY
FROM THE CLIENT

“Tyler Batson entered into my life, took my hand and showed me the potential for an improved website and business image. His ability to keep things simple and crystal clear enhanced our business relationship.  We will continue to work together as he mentors me through the gauntlet of social media.”


SHAWN MAESTRETTI, LANDSCAPE DESIGNER & PLANTSMAN

THE RESULT

There are no problems, only opportunities.

Building a website is so much more than getting your name out there. Sometimes the role of the web designer and client becomes a unique collaboration to not only share the name and services of said client, but also to change their audience’s minds about something they think they know. And that’s exactly what we’ve done! We’ve taken the very serious problem of the drought and shown future clients that re-landscaping is the responsible thing to do, but doesn’t have to sacrifice lushness or beauty. From the copy to the color scheme and visual flow, we ensured that Shawn’s new brand stands out from the crowd and communicates his process and his love for nature, through and through!

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