Making doing good look great.
A Chance for Peace started off as a research paper. Then it grew into a video. Then a documentary feature film. Today it’s a non-profit fundraising initiative and a film and a video and it’s cost plenty of paper. That said, creating a website for this multimedia non-profit venture was an act in thoughtfulness. We had to think about multiple audiences. We wanted to appeal to computer savvy college students with a design eye, but make it easy and enjoyable enough to keep the attention of older folks who spend less time online. Where ACFP started is not where it ended up, but its face on the web represents both its breadth and the beauty of doing good.